(Harry Potter, Toy Story, Walmart, Proctor & Gamble, Whole Foods)
As a pioneer of influencer marketing, Rick began influencer campaigns back when Facebook and Myspace started.
Throughout his 20-year career in the entertainment industry, Schirmer has been at the forefront of the most viral campaigns of all time (Ever heard of Harry Potter, The Purge, The Hobbit, Passion of The Christ?)
Rick is the Founder of LaunchViral (We make brands go viral) and LaunchPreneur (We launch entrepreneurs).
(Celebrity Founder and CEO)
Entrepreneur, author, producer, and host, Rachel McCord is known as a major inspiration to millions of women, empowering them to create epic lives regardless of their backgrounds.
Named “Master of Branding” and “Influencer of Influencers” (Daily Mail), McCord has served in a variety of capacities throughout her career, including modeling, speaking, serving on boards, and founding her companies — as a working mom.
She previously joined the cast of ENTREPRENEUR MAGAZINE's "Elevator Pitch" as a celebrity investor and judge.
McCord's portfolio of companies she founded includes The McCord List, LaunchViral, and LaunchPreneur.
Rick began his marketing career at Disney/Pixar learning from legendary C-suite team Michael Eisner, Bob Iger, John Lasseter, Roy Disney, and John Cooke.
He left Disney/Pixar to become a viral marketing pioneer in Hollywood, leading one of the first influencer-driven launches of a feature film.
Rick's team at Motive Marketing launched the most successful viral and influencer movie campaign of all time for The Passion of the Christ, generating $612 million worldwide box office revenue.
He played a lead role in the influencer-driven launch of The Chronicles of Narnia franchise, which has grossed over $2.7 billion, in the worldwide box office.
Rick stepped further into tech and founded Hollywood’s first blog and social media engagement platform (PartnersHub) with the launch of notable projects The Cove and Food, Inc.
Rick's team won "Best social commerce" (Social TV Awards) for his influencer and social media campaign with Walmart and P&G for Disney/ABC's Bet on Your Baby.
His viral campaign for Universal Studios’ The Purge franchise crossed $100 million in global box office revenue with total franchise revenues exceeding $320 million. He co-founded The McCord List influencer community with Rachel McCord.
Rick's strategy for a QSR Kids & Family program contributed to breaking Kid’s Meal sales records and earning them the coveted #1 spot for Kids Appeal by Crain's Magazine.
PartnersHub was acquired by big data firm, Gloo. Rick founded LaunchViral.
Rick's indie film project, I Can Only Imagine, grossed over $100M in the worldwide box office.
Viral marketing efforts helped the Burst Oralcare team secure Series C funding from Goldman Sachs Growth Equity during the heart of the global Covid-19 pandemic.
Rachel began her career...at 13 years old, working for a restaurant group in her hometown in Georgia.
She quickly moved up into management, after creating organizational SOPs and increasing sales by 52%.
Rachel was hired as the youngest employee in the largest PEO in the world, ADP TotalSource.
She moved to Los Angeles, California to support her sister, actress, AnnaLynne McCord during her starring role in 90210.
After gracing magazine covers, hosting charity galas, creating operational structure, and developing marketing, branding, and messaging, she was recruited for an opportunity in Las Vegas.
Stepped in to develop the bachelorette events department at marketing megahouse, MARQUEE LAS VEGAS, working alongside the visionary owner, Jason Straus on their marketing team. She increased sales by 71% within 6 months.
Rachel started her first company, one of the top 3 concierge and special events companies in Las Vegas.
Sold her first company...at 24 years old.
Co-founded The McCord List, an influential empowerment community of influencers and celebrities, with Rick Schirmer.
Co-founded LaunchViral with Rick Schirmer.
Joined the cast of ENTREPRENEUR MAGAZINE's "Elevator Pitch" as a celebrity investor and judge.
Hosted the very first Coachella Road Trip Photoshoot with celebrities and influencers -- increasing sales for Seychelles by 51%
Named best-dressed celebrity by Cosmopolitan, Glamour, Entertainment Weekly, OK Magazine, E!, and US Weekly.
Named best-dressed celebrity by Cosmopolitan, Glamour, Entertainment Weekly, OK Magazine, E!, and US Weekly.
If you have a business or an idea for a business and just need some mentorship, guidance, and a solid plan of action to help you meet your goals, our team at LaunchPreneur has the passion and the experience to make it happen.
Since 2004, we have launched some of the world's most viral campaigns with a community-driven approach to activating influencers, creators, celebrities, raving fans, and social media users. Whether we amplify your existing marketing efforts or develop a new campaign, the LaunchViral team focuses on putting viral firepower behind your brand that leads to community-driven advocacy and sales.
(310) 400-6410
Hollywood / Las Vegas
hello@schirmermccord.com